A Practical Path to Achieving ROI from a Demand Signal Repository

A demand signal repository (DSR) is the foundation of a demand-driven organization. Defined as a centralized database of demand data, including point of sale (POS), distribution information, inventory movement, demographics, market content and customer loyalty data, it promises tantalizing benefits across the enterprise – quicker response to consumers, greater visibility at the store, more accurate forecasts, reduced costs, increased revenue, and more. However, building and maintaining a DSR requires substantial effort and commitment due to the complexity of the data and the infrastructure needed to support it.


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