Attacking Stock-Outs: Improving Availability at the Shelf Using Direct Data

Retail Out-of-Stocks (OOS) are widespread and costly to both manufacturer and retailer—not to mention frustrating for the consumer they are trying to serve. There are many highly-interrelated factors that contribute to OOS situations, but roughly 75% are caused by actions and policies at the store level. Fixing the problems to reduce OOS requires analysis of the root causes so that actions truly attack the systemic issues and not just the symptoms. Simply adding manpower or more inventory will add more cost without reducing the likelihood of stock-outs.

Recent advances in technology make it possible to monitor availability and receive rapid alerts of situations requiring immediate attention, identify and solve root causes, predict and prevent future stock-outs, manage live events proactively, relay timely and accurate demand signals into the supply chain network and collaborate with customers more effectively for mutual success. Availability is a cornerstone for success in consumer goods—and ensuring that your products are on the shelf for consumers is now not only attainable but essential.

This white paper discusses recent studies on availability and new strategies for improving availability, including advances in technology for monitoring availability and identify and solve root causes, predict and prevent future stock-outs, manage live events proactively, relay timely and accurate demand signals into the supply chain network and collaborate with customers more effectively for mutual success.


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