When you need help solving a business issue or analyzing data, turn to Dr Know. Dr Know is a free online knowledge base that provides best practice advice on consumer goods data analytics. You get the expert help you need, when you need it. This robust knowledge base is available exclusively to licensed Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web users. Get more in-depth advice on how to solve specific business issues and get step-by-step guidance to analyze your data. Dr Know content is constantly updated to keep you informed!

Dr Know takes you beyond reporting and output to help you gain a comprehensive understanding of your business issues, so you can:

• Investigate every day low price
• Evaluate promotional effectiveness
• Identify stores not selling a product
• Conduct a successful category review
• And more

Also, Dr Know gives you:

• Step-by-step assistance on how to address business issues
• Tutorials to guide you through running the recommended Nielsen Direct Data Explorer reports
• Advice on customizing and interpreting Nielsen Direct Data Explorer reports

Registered clients can directly access the complete Dr Know knowledge base here.

New clients can register for access here.