products 

Our offering has a new identity! New product names now reflect The Nielsen Company brand, and our focus on industry-leading solutions for extracting insight from direct point-of-sale (POS) data and related data.

Our software products help consumer goods companies leverage retailer direct data across the organization to gain a deeper understanding of SKU and store-level performance. Find out how Decisions Made Easy helps you maximize the value of direct POS data with our software products developed to meed the specific needs of CG companies.

• Nielsen Direct Data Explorer  (previously named Cipher)
• Nielsen Direct Data Explorer Web  (previously named Cipher Web)
• Nielsen Direct Data Developer's Toolkit  (previously named Cipher Developer's Toolkit)
• Nielsen Direct Data Manager
• Dr Know