Easily Integrate and Manage Your Direct Data

Like most consumer goods (CG) manufacturers, you have access to an abundance of data—with untapped value—available from a variety of sources. Now you have a way to maximize the value in all of your direct POS and related data with Nielsen Direct Data Manager, Decisions Made Easy’s POS data integration and warehouse management tool.

Nielsen Direct Data Manager is the all-in-one consumer goods data integration and warehouse management tool for retailer POS data and related data sources. It creates a consolidated view of the data based on a set of common product and market characteristics, so users have consistent, accurate data on which to base business decisions. It creates the data sets for reporting and analysis with Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web.

Get all the functionality you need in one business-centric tool
Designed for business users, Nielsen Direct Data Manager does not require skills beyond a typical Microsoft® Excel user, so you minimize your need for valuable IT resources—resulting in low total cost of ownership and high ROI. Nielsen Direct Data Manager makes it easy for you to manage your data. Load retailer POS data using specialized converters for quick data access. Then integrate data from other sources to optimize its value by creating a comprehensive, single dataset for easy analysis.

Once you’ve loaded and integrated your data, you can easily structure it specifically for analysis and reporting in Nielsen Direct Data Explorer—Decisions Made Easy’s tool designed for CG companies. Then, create extracts of this data in a cube format based on user need for fast performance. In addition to data capabilities that load, integrate, structure and build cubes, you have the ability to automate and manage the entire process with enterprise-strength capabilities including a task manager, automatic load balancing, auditing, archiving, and more.

Nielsen Direct Data Manag helps you get the maximum value from your data:

• Integrate POS data with other data to glean the most value
• Structure your data for analysis to achieve reliable results
• Analyze data in a way that's meaningful to your business
• Create high-performance cubes for lightning fast answers
• Automate the entire data management process with enterprise-strength capabilities