(previously named Cipher Web)

Unleash the power of Nielsen Direct Data Explorer over the web

Everyday users choose Nielsen Direct Data Explorer Web—the web-based application for Nielsen Direct Data Explorer analytic power—because of its easy access via the internet, intranets or extranets. It’s so easy to use, you’ll be up and running after a 30-minute tutorial. There's no need to install any plug-ins or software other than an internet browser. Nielsen Direct Data Explorer Web delivers the must-have features that enable you to:

• Customize your home page with multiple tables, graphs and alerts
• Create alerts to get critical information fast
• Drill, transpose and navigate results
• Rank results within a report
• Run ad hoc analysis using the entire Nielsen Direct Data Explorer measures library
• Build and save reports

See information at-a-glance with an executive dashboard
Obtaining a snapshot of your business requires key information from several reports and graphs. With Nielsen Direct Data Explorer Web, you can personalize your home page to display key results in a single pane. View tables, graphs and even alerts simultaneously. And, because results are interactive, you can drill down and explore further with a click.

 For more information about Nielsen Direct Data Explorer Web, contact one of our sales representatives or call 1.866.758.7799.