(previously named Cipher)

Analyze Direct Data Easily and Quickly with Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web

Discover the "what" and the "why" in your data
Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web help you optimize the value of retailer direct POS data so you can:

• Find revenue opportunities
• Improve category management
• Increase on-shelf availability, and
• Enhance total market reporting

Nielsen Direct Data Explorer enables you—and every decision maker in your organization—to analyze data on the desktop, over the web, or within Microsoft® Excel. This end-user application analyzes data in high performance databases created by Nielsen Direct Data Manager, Decisions Made Easy’s data integration and warehouse management tool.

Analyze data from all sources easily
Today, Consumer Goods (CG) companies have access to more data than ever. You may have one or more sources of POS data directly from the retailer, plus syndicated data, shipment, inventory, and other data. You can analyze all of it together with Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web.

See store sales clustered by demographic profiles. Benchmark retailer performance. Or, integrate all your direct POS and related data sources for a more complete view of the market. With Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web, you get the tool you need to easily work with all your data.

Focus on your business issues, not the technology
Nielsen Direct Data Explorer is built from decades of experience using POS data to solve the business issues of CG manufacturers. That means you get best practices built in to the software providing specialized analytic power you need to improve staff efficiency.

Choose from more than 120 pre-built reports—organized by business issue to quickly deliver the insight you're looking for:

• Sales Summary: See sales, trends and growth by product
• Stores Selling: Explore availability, compliance and lost opportunity
• Assortment: Get rate of sell, assortment effectiveness and listings
• Price: Investigate regular, every day low price (EDLP) and promotional price impact
• Promotion: Learn about store compliance, effectiveness and trends
• Availability: Analyze lost opportunity and stores not selling
• Markdowns: View trends and comparisons
• Spectra: Use Demand Indices to track opportunity gaps

Nielsen Direct Data Explorer users also benefit from Dr Know—an online knowledge base—full of advice on interpreting results and recommends other avenues to explore. Focus on the business issue at hand—not how to operate the software.

Designed to meet the specific needs of the consumer goods industry
Nielsen Direct Data Explorer gives you the power to interactively explore reports, so you can work the way you think. Visually explore results to uncover vital information and  drill down to see more granular information, such as store or SKU detail. Drill up to view aggregates and summaries including distribution center, region, brand, or any attribute in the hierarchy. Nielsen Direct Data Explorer enables you to quickly and easily get multiple perspectives on your data—even a graphical format in just a single click.

View your data like your business
Your business is unique—and so is the way you organize product, market and time periods. With Nielsen Direct Data Explorer, hierarchies provide different views of the data and can contain any attributes, giving you the flexibility to view data in the way that makes sense to you. Nielsen Direct Data Explorer helps you put data to work for you—making decisions easier and smarter.

For more information about Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web, please contact one of our sales representatives or call 1.866.758.7799.