(previously named Cipher Developer's Toolkit)

Save Development Time by Integrating Nielsen Direct Data Explorer Functionality into Your Applications

With Nielsen Direct Data Developer's Kit, programmers can quickly and easily integrate data from Nielsen Direct Data Explorer cubes and analytics in applications. Nielsen Direct Data Developer's Kit is a web service, hosted on IIS, that provides a standards-based Application Programming Interface (API) to Nielsen Direct Data Explorer functionality.

With Nielsen Direct Data Developer's Kit, you can:

• Develop store-specific planograms that maximize the return on-shelf space by easily importing data based on actual consumer purchases
• Increase the accuracy of forecasts and execute a demand-driven supply chain by seamlessly integrating direct data from Nielsen Direct Data Explorer cubes into enterprise applications
• Simplify the user experience by creating a custom application with only a subset of Nielsen Direct Data Explorer functionality
• See the “big picture” in reports that consolidate data across multiple cubes and web services
• Effectively communicate results by tightly integrating Microsoft® Office with Nielsen Direct Data Explorer reports and cubes
• Leverage third party applications, including business intelligence tools, by directly rendering data from Nielsen Direct Data Explorer cubes

Quickly develop applications using functionality that has already been developed and tested—with minimal programming required. Nielsen Direct Data Explorer functionality can be accessed from multiple platforms and languages, including Netweaver (SAP), Java (J2EE), and .NET.

For more information about Nielsen Direct Data Developer's Kit, please contact one of our sales representatives or call 1.866.758.7799.