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Decisions Made Easy News and Press Releases
MARCH 31 2008 DECISIONS MADE EASY SOFTWARE SUITE ADOPTS NEW NAME Decisions Made Easy News
Decisions Made Easy, a global business service of The Nielsen Company, announced today the new branding identity for its suite of software products for analyzing and extracting value from direct point-of-sale (POS) and related data. The product name changes take place immediately.
The products in the software suite are now Nielsen Direct Data Explorer, Nielsen Direct Data Explorer Web, and Nielsen Direct Data Manager. The new names better reflect our ongoing commitment to delivering direct data solutions, and our unity as a global service of The Nielsen Company. Optimizing the value of direct data requires placing the data in context, and as Nielsen we are uniquely positioned to provide the software, services and data you need.
“The new identify for our software suite not only represents our unity as a global service of The Nielsen Company, it illustrates our focus on store-level data and delivering the most innovative methods consumer goods companies can employ to understand SKU and store-level performance,” said Wayne Rigney, chief executive officer at Decisions Made Easy.
Sept 4, 2007 OFFICEMAX EXPANDS RELATIONSHIP WITH THE NIELSEN COMPANY
Jennifer Frighetto (USA)
Director, Media Relations & External Communications
tel +1 847 605 5686
Nielsen Continues to Expand Coverage into Alternate Channels
September 4, 2007, Schaumburg, IL: The Nielsen Company announced today that OfficeMax, Inc. and its suppliers will utilize Cipher Web®, a consumer goods intelligent tool for data analytics. With Cipher Web, a product of Nielsen’s Decisions Made Easy service, OfficeMax and its key suppliers can leverage retail store point of sale (POS) data to assess and enhance sales. The agreement signifies Nielsen’s continued expansion of coverage into other channels, including the office channel. OfficeMax has partnered with The Nielsen Company since 2006.
The expanded relationship is designed to help OfficeMax suppliers improve retail execution by providing greater insight into sales of products in OfficeMax stores. With Nielsen’s turnkey solution, OfficeMax and its manufacturer partners will now have access to dashboards, alerts and more than 120 pre-built templates in OfficeMax’s defined category views for consistent reporting and ease of use. Cipher Web provides companies with a more thorough understanding of stock keeping units (SKU) and store-level performance so they can uncover more revenue opportunities, improve category management and increase on-shelf product availability.
“Retailer and vendor collaboration is key to mutual success,” said Ryan Vero, executive vice president and chief merchandising officer for OfficeMax. “Enabling our vendors to access and analyze timely sales data creates a win-win situation. Through this collaborative system, we can proactively manage product promotions and new product launches to ensure the best possible customer experience.”
“OfficeMax demonstrates leadership in bringing the power of data analytics to the office supply industry through this expanded relationship,” said Wayne Rigney, chief executive officer of Decisions Made Easy, a service of The Nielsen Company. “The benefits of POS data analytics have been proven in the food and beverage industry, which has made Cipher the data analytic tool of choice. Now, OfficeMax and its suppliers can realize the same benefits as they improve efficiency, gain insight and enable fast action by optimizing the value of the data.”
July 2007 NIELSEN COMPANY ANNOUNCES ONE OF A KIND AVAILABILITY MANAGEMENT SOLUTION
CONTACT:
Jennifer Frighetto (USA)
Director, Media Relations & External Communications
tel +1 847 605 5686
NIELSEN COMPANY ANNOUNCES ONE OF A KIND SOFTWARE SOLUTION
THAT HELPS SUPPLIERS REDUCE OUT-OF-STOCK ISSUES
Out-of Stocks Cost U.S. Manufacturers Up to $20 Billion Annually;
Nielsen’s New Tool Can Help Keep Shelves Stocked
CHICAGO, July 12, 2007 – Decisions Made Easy, a global business unit of The Nielsen Company, and leading provider of analytical software and services for business users at consumer goods (CG) companies, announced today the release of its unique software tool that enables CG manufacturers to leverage data directly from retailers in order to manage on-shelf availability. It is the only solution on the market that helps CG companies address availability at the retail shelf, in addition to addressing other critical business issues including retail execution and complete market reporting. Designed to help suppliers reduce out-of-stocks by providing greater visibility into product availability and store operations, the solution integrates Direct Data, including retailer supplied point-of-sale data, store inventory orders, distribution center data, shipments and forecast data, and analyzes it through Cipher®, Nielsen’s industry’s-leading CG reporting and analysis tool.
Industry research estimates out-of-stocks cost CG companies $6-$20 billion annually in the U.S. Nearly 90% of out-of-stocks occur in the last 50 yards of the supply chain leading up to retailers’ shelves.
“Out-of-stocks are costing CG companies billions of dollars,” said Wayne Rigney, CEO, Decisions Made Easy. “Not only do we provide a solution to help companies resolve current out-of-stock issues, but our product also identifies points of failure to prevent future stock-outs. Providing suppliers with this level of control over availability will lead to lower inventory and fewer out-of-stock situations, resulting in lower costs and increased sales.”
Key features of the availability management application include:
- Alerts based on value, duration, live event status, or other attributes to prevent future stock-outs. Customized for each user and displayed in a web-based executive dashboard, alerts offer an important warning when products and stores require immediate action.
- Standard reports, such as Store Within a Store reports, are automated for easy creation to save time.
- Actionable templates, including recommended replenishment quantities and distribution center orders, to resolve issues.
- Automatic feeds for existing back-office supply chain applications, such as SAP, with near real-time data to improve forecasting capabilities and supply chain processes and close the availability loop.
“Our solution enables CG companies to quickly get to the heart of critical information in massive amounts of data,” said Rigney. “Knowing the urgency and potential impact of each availability issue helps suppliers prioritize and take action. Having this information at their fingertips strengthens their position as a trusted adviser to the retailers and fosters greater collaboration.”
About Decisions Made Easy
Decisions Made Easy, a global business service of The Nielsen Company, provides software and services focusing on Direct Data for business users at consumer goods companies to maximize retail sales through intelligent demand and supply side analytics. For more information, please visit www.decisions-made-easy.com.
About the Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit www.nielsen.com
March 26, 2007 Announcing New Marketing Reporting Solution for Consumer Goods Companies
The Nielsen Company
200 W. Jackson Boulevard
Chicago, IL 60606 www.nielsen.com
News Release
CONTACT:
Jennifer Frighetto (USA)
Director, Media Relations & External Communications
tel +1 847 605 5686
DECISIONS MADE EASY ANNOUNCES NEW MARKET REPORTING SOLUTION
FOR CONSUMER GOODS COMPANIES
Nielsen Complete Coverage provides a reliable, rich view of the total market.
March 26, 2007, Chicago, IL: The Nielsen Company business unit Decisions Made Easy, a leading provider of analytical software and services for business users at consumer goods companies, announced a new solution today called Nielsen Complete Coverage. The solution is an online reporting and analytic application that provides a more robust and reliable analysis of a consumer goods company’s market or category.
Nielsen Complete Coverage integrates Retailer Direct point of sale (POS) data, ScanTrack information and Channel Views from Nielsen, syndicated data, and the customer’s internal data to analyze market and category performance. For its software foundation, Nielsen Complete Coverage uses Decisions Made Easy’s data integration tool for Retailer Direct Data, and Cipher Web®, a reporting and data analysis tool. Nielsen delivers the solution via Nielsen’s established client interface - the Nielsen Answers web portal. Accordingly, clients of Nielsen Complete Coverage can access a series of market reports or analyze the data to create their own reports specific to their needs.
“Nielsen Complete Coverage helps our clients make better strategic decisions and identify new business opportunities by providing ‘big picture’ visibility into retailer benchmarking and category and market measurement,” said Andy Matthews, Vice President of Sales and Marketing for Decisions Made Easy. “This solution allows our clients to have a deeper understanding of the market by leveraging the most comprehensive harmonization capabilities in the industry.”
The solution is enabled through the Harmonization Service, delivered by Decisions Made Easy and Nielsen consulting, that facilitates the communication between the sources for reporting using the same product descriptions, subtotal views, robust characteristics and ultimate aggregation to a consolidated market level – giving suppliers a more accurate and reliable view of a market or category.
Nielsen Complete Coverage gives customers the ability to enhance market understanding. Using this solution, customers can access opportunities for growth; more accurately measure company performance in terms of market share; discover where and how competitors are impacting the business; and give executives a single, harmonized view of all Direct Data.
Nielsen Complete Coverage also enables customers to discover where a retailer is missing a trend occurring in the broader market, identify new opportunities within markets, assess the impact of retailer tactics and strategies, and get a fair share of market from each retailer.
About Decisions Made Easy
Decisions Made Easy, a global business unit of The Nielsen Company, provides software and services focusing on Direct Data for business users at consumer goods companies to maximize retail sales and optimize the supply chain through intelligent demand and supply side analytics. For more information about the company, please visit www.decisions-made-easy.com.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen) media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 42,000 employees and is active in more than 100 countries with headquarters in Haarlem, the Netherlands and New York, USA. For more information about the company, please visit http://www.nielsen.com.
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15 March 2007 Announcing New Integrated End-to-End Data Analytics Solution CONTACTS:
Jennifer Frighetto (USA)
Director, Media Relations & External Communications
tel +1 847 605 5686
THE NIELSEN COMPANY ANNOUNCES NEW CATEGORY MANAGEMENT SOLUTION FOR CONSUMER GOODS COMPANIES
Two Industry Leading Analytic Solutions Integrate to Offer Single End-to-End Data Analytics Solution
March 15, 2007, Rogers, AR: The Nielsen Company, the sole provider of consumer panel services to Wal-Mart, announced today a new category management solution for Wal-Mart suppliers. This new offering merges Nielsen’s industry leading Spectra proprietary consumer segmentation and targeting with its Decisions Made Easy analytic sales tracking software to help suppliers plan, execute, and measure innovative sales optimizing strategies at the store, category and SKU level, all in one end-to-end solution.
"The Nielsen Company solution from Spectra and Decisions Made Easy provides consumer goods companies consumer-based, store-level recommendations that direct retail execution and link to tracking tools for program evaluation." said Tim Kregor, President Nielsen Homescan & Spectra U.S., a business service of The Nielsen Company.
As marketing and merchandising programs become more strategic and require increased accountability to ensure effectiveness, consumer goods companies are turning to store-level information and data analytics to plan, measure and track results. The enhanced category management solution makes tracking in-store efforts more feasible by integrating Spectra measures of consumer demand and opportunity based on POS data into Decisions Made Easy data integration, warehouse management, and reporting tools.
The solution provides consumer goods companies with a new category management solution that delivers key benefits, including higher sales through smarter distribution, shelf allocation and measurement. It also enables more accurate forecasting at the distribution center and store level, cost effectiveness by scaling tactics across like segments, and greater consumer targeting efficiency.
“We can deliver more value and ROI to our customers by offering a single end-to-end category management solution driven by data analytics,” said Wayne Rigney, Chief Executive Officer of Decisions Made Easy. “This partnership combines the technology of two industry leaders into a unified experience and enables our customers to plan, monitor and improve performance at the retail level and achieve a better return on investment.”
About Decisions Made Easy
Decisions Made Easy, a global business service of The Nielsen Company, provides software and services focusing on Direct Data for business users at consumer goods companies to maximize retail sales and optimize the supply chain through intelligent demand and supply side analytics. www.decisions-made-easy.com.
About Nielsen Homescan & Spectra
Nielsen Homescan & Spectra, a global business service of The Nielsen Company, is the leader in delivering consumer and shopper insights – creating marketing efficiency for FMCG companies through segmentation and targeting services. Homescan solutions provide longitudinal consumer purchase behavior, demographic profiles, integrated attitudes and usage information, and evaluate the impact of media on actual behavior. Spectra solutions provide world-class segmentation and targeting services that help identify high-value consumers, uncover new opportunities to be able to communicate to these consumer segments, and execute marketing and sales efforts at the store level. www.spectramarketing.com & www.acnielsen.com.
About the Nielsen Company
The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. www.nielsen.com.
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