retailer data
Retailer point-of-sale (POS) data can yield a deeper understanding of SKU and store-level performance for both the retailer and manufacturers. Whether you are a retailer looking for an easy way to make your data available directly to your suppliers, or a manufacturer who already has access to retailer POS data directly from one or more retailer extranet sites, a Decisions Made Easy direct data solution can help you optimize the value of all your data.
What is direct data?
Direct data is point-of-sale data provided directly by a retailer to its suppliers. It contains sales, inventory, and logistics data organized according to the retailer’s products and store structure. The retailer can make this rich source of information available on a regular basis to its suppliers via the internet, email or an FTP site. The retailer may give its suppliers access to:
• Point-of-sale detail such as sales value, units, SKU, price and store where purchased
• Stock levels and/or logistic measures
• The supplier’s own lines, category totals, and/or competitors’ lines
• Chain, banner or store-level (census-based) detail
• Transactions by day, week, 4-week, or calendar month
Retailer-Specific Solutions
Many retailers make data available directly to their suppliers through the internet, EDI, or flat files. To analyze and report on direct data requires properly preparing it for analysis and efficiently managing daily, weekly or monthly updates.
A direct data solution from Decisions Made Easy helps consumer goods manufacturers and retailers optimize the value in direct data by providing software and services to efficiently extract insight from this data to create actionable information.
Decisions Made Easy has extensive experience with direct data from over 50 retailers around the world. We have helped consumer goods companies prepare structure and manage direct data from Wal-Mart, Target, Rite-Aid, Meijer, Petco, Kroger, CVS, OfficeMax, asda, Tesco, Sainsbury and other retailers. We understand the nuances of each data source including which facts are available and how the data is structured. We build this knowledge into our software, so your direct data can be quickly and efficiently available for analysis and reporting.
OfficeMax Analytic Solution
Enhance your OfficeMax partnership and maximize your retail sales while creating an invaluable competitive advantage by unlocking the knowledge within OfficeMax POS Data. Only Decisions Made Easy, a global service of The Nielsen Company, will help you convert OfficeMax POS data into sales, distribution, promotion and consumer insights that create actionable, collaborative recommendations which translate to bottom line results and deliver the best in-store customer experience possible.
Decisions Made Easy can integrate your direct data from one or more retailers with syndicated and internal data. Using Nielsen Direct Data Explorer or Nielsen Direct Data Explorer Web, our intelligent reporting and analytic tools, users can uncover revenue opportunities, improve category management and increase on-shelf product availability. Find out more.
For more information about retail-specific solutions, contact one of our sales representatives or requests.dme@nielsen.com.
Convert Direct Data into Revenue
