promotion effectiveness

Effective promotions drive revenue and growth, but differing store demographics require different promotions for maximum effect.  Promotional effectiveness is also impacted by store compliance and the ability to meet sell-through rates.  Understand key issues such as:

• Which promotion would be most successful store-by-store? What is the sell-through rate for each store?
• Does each store have enough stock to optimize sell-through during the promotion?
• Which stores are complying with the agreed upon promotion? Which are not?
• What is the impact of the promotion on competitor share?
• Where was promotional volume sourced from? Pantry stocking? Competitors? Cannibalization?
• In which markets was the promotion most effective?

Nielsen Direct Data Explorer, our analytic and reporting tool, enables you to analyze retailer direct point-of-sale (POS) data in concert with syndicated data and Homescan & Spectra geo-demographic data to monitor store compliance and examine sell-through rates at store level to optimize promotions.  Find out more.