new product introductions

You’ve made significant investments in a new product. Now its success depends on speed to market - getting it on the shelf at the right time in the right stores. Get answers to important distribution questions such as:

• Which products drive category growth?
• Which stores have not introduced my new product?
• Does each store have enough stock to meet demand?
• How quickly did stores launch the new product?
• What is the rate of sale for the new product?
• What promotions are most effective for each store?
• How much of sales were incremental versus due to brand or segment switching?

Retailer direct point-of-sale (POS) data gives you SKU and store level detail.  Nielsen Direct Data Explorer, our consumer-goods intelligent analytic tool, gives you the reports and analyses you need to see what is happening in the field, so you can react quickly.  Find out more.