micro-trading areas

A consumer-centric retail strategy depends on having the right assortment in each store based on the geo-demographic characteristics of its shoppers.  To execute a Store Within the Community or micro-trading area strategy, you need to answer important questions such as:

• What are sales by SKU by store cluster?
• What is the best assortment for this store based on its geo-demographic characteristics?
• Which SKUs have the most opportunity for each store?
• How do sales by SKU by store track over time?

Nielsen Direct Data Explorer, our analytic and reporting tool, enables you to analyze retailer direct point-of-sale (POS) data integrated with Spectra measures of consumer demand and opportunity to track and monitor SKU sales by store cluster over time.  Find out more.