for retailers

 

Sharing your point-of-sale data directly with suppliers is an important step in enabling better collaboration–and strengthening the retailer-supplier alliance. But, for your suppliers to unlock the value in your data, you need to offer an easy-to-use, analysis and reporting tool.  Decisions Made Easy can provide a complete direct data solution which you can offer your suppliers, as well as use within your own organization. By providing your suppliers with a direct data solution, you can benefit by: Improved trading terms with suppliers Communicating more clearly More accurate benchmark performance Increased promotional compliance Improved visibility into retail execution Reduced out-of-stocks at the shelf Optimised stock levels Forecasting more accurately Tailoring assortment by micro trading areas Increasing sales Improve Communication with a Common Language By offering a direct data solution to your suppliers, you provide a common language to facilitate communication. You and your suppliers work from a “single version of the truth” by analyzing the same data. And, by using a common suite of reports with the same proven measures, you open a mutual dialog about the business.  A direct data solution helps you manage by metrics and negotiate trading terms fairly using facts. Choose a Proven Solution for Rich, Reliable Functionality Your goal is to offer a direct data solution to drive efficiency and create insight that translates into action. This requires more than just delivering your POS data. It requires a robust, easy to use data analysis and reporting tool.  Developing it yourself, or tailoring a generic tool, is time consuming and costly. Plus, the end result may not contain all the necessary functionality to truly get the value from your data. Decisions Made Easy offers proven direct data solutions developed by data analytic and consumer goods industry experts for a feature-rich, reliable solution. Each Decisions Made Easy solution includes Nielsen Direct Data Explorer and Nielsen Direct Data Explorer Web, the consumer goods intelligent data analysis and reporting tools. With over 120 reports organized by business issue and 3000 measures, you and your suppliers can start finding revenue opportunities and improving on-shelf availability quickly and easily. Gain a Competitive Advantage Quickly Market leaders know information translates into advantage. To quickly start finding the information in your data, turn to Decisions Made Easy to provide a complete turnkey solution.  Decisions Made Easy’s direct data solutions are end-to-end solutions. From loading your data into Nielsen Direct Data Explorer data cubes, to managing the service, to answering questions from users, we provide all the software and services you need to deliver a turnkey solution.  With a zero software footprint, you and your suppliers only need an internet connection to begin gaining a competitive advantage from your data.

Retailer Applications of POS Data Assortment Planning Identify best demographics for products Manage the profit mix Plan-o-gram compliance Identify core grocery products NPD tracking / effect Weekly zero options effect on range/profit Evaluate impact of competitor activity Retail Teams Standard vendor scorecards Profit and margin tracking NPD tracking / effect Store sampling Data matching Nielsen definitions See manufacturer’s actual sales  Cat Management / Merchandising Identify most profitable mix Track compliance Identify poor performing SKUs by stores NPD alerts – not selling Seasonal analysis by day / week Best promotions for categories Range change compliance/implementation Logistics Forecast accuracy Churn rate Reduce stock holding Reduce waste levels Reduce out-of-stocks Stock coverage Improved service levels VMI, CPFR, ECR etc Supply chain visibility (shrinkage etc)

Empower All Your Suppliers
Whether your supplier is a category manager or a small provider, they can benefit from your direct data solution. By offering a cost-effective, turnkey solution from Decisions Made easy, you can empower all of your suppliers. Now, not only large manufacturers with extensive IT resources will have access to valuable information.  Level the playing field to more easily benchmark suppliers and better understand category dynamics by making your data readily available and easy to analyze with a direct data solution from Decisions Made Easy.

And, the value of direct data extends across the entire organization.  Category management, field operations, replenishment and executives can translate the insights from direct data into actionable information.

Your Data. Your Control.
With a Decisions Made Easy direct data solution, you control the commercial terms of the solution to your suppliers. You decide whether to offer it as a value-added benefit of partnering with you, or whether to mandate its usage.  And, Decisions Made Easy’s flexible technology enables you to decide who has access to what data and at what level.  You even can decide where the data resides – behind your firewall or on our servers.

Flexible to Grow with Your Needs
Your direct data is the cornerstone of the solution. As you extend its breadth and depth, you realize more value from it.  And, when you integrate it with other data sources the value grows exponentially.  Your direct data solution from Decisions Made Easy is flexible to grow as your needs change.  Its robust technology platform and our access to Nielsen data assets give you unparalleled value.  When you choose to partner with Decisions Made Easy, you choose a solution with immediate return and long term value.

For more information, contact your Decisions Made Easy sales representative, or email requests.dme@nielsen.com.