complete market reporting

Brand managers, category managers and executives require a complete, accurate view of the market to evaluate performance and identify opportunities. Benchmarking retailers and channels helps drive strategy. Complete coverage addresses questions such as:

• What is your “fair share” of the market or category?
• Where is growth coming from?
• What is the company’s performance in terms of market share?
• Where are there opportunities for growth?
• How and where are competitors impacting the business?
• Is a retailer missing out on a trend in the broader market?

Enhance your market read with Nielsen Complete Coverage. Integrate and harmonize all your data, including retailer direct point-of-sale (POS) data, for a single data repository with a  common set of markets, products, timeframes and measures. Then use Nielsen Direct Data Explorer Web, our consumer-goods intelligent reporting and analytic tool to report and analyze all your data easily.  Find out more.