category management

In order to grow the category, you need visibility into what consumers are purchasing at which stores, and whether stores are executing against your strategy.  Understand key issues such as:

• Which products drive category growth?
• Where are the retail opportunities for the category?
• What is the most appropriate assortment for each micro-trading area?
• Where are store not complying with new product introductions, pricing and other tactics?
• Is the opportunity gap shrinking or growing over time?
• How effective is the promotion?

Rely on Nielsen Direct Data Explorer, our consumer-goods intelligent data analytic tool to leverage retailer direct point-of-sale (POS) data, so you can track and measure what’s happening at the SKU and store level.  Find out more.