national account manager

As a national account manager, you need to understand the current state of business in your account, as well as the threats and opportunities.  You need a comprehensive overview of sales that tells you what has happened, plus the ability to discover why sales have changed.  Armed with this information, you can deploy your field resources where they are needed most. 

A Decisions Made Easy direct data solution gives you the reports and analyses you need to direct field representatives on which stores to target and what actions to take while there. Rely on Cipher and Cipher Web for:

• Sales summary/Retailer scorecard
• Stores not selling/Lost opportunity
• Expanding distribution on an item already listed
• Listing new items
• Tracking product introductions
• Promotional  compliance
• Price change impact
• Promotional impact
• Comp pricing