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Decisions Made Easy, a global business service of The Nielsen Company, provides software and services for consumer goods manufacturers and retailers focusing on direct data. Clients use our solutions to efficiently extract insight from point-of-sale (POS) and related data, and create actionable information for use across the business.

Hear about BI Trends in CPG in exclusive interview with Ron Powell of Business Intelligence Network
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Essential Guide to
Consumer Goods Analytics:
Convert Direct Data into Revenue

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