category manager

As category manager, you are chartered with driving category growth. Your tools encompass a broad range of strategies such as assortment, pricing, and promotions. Increasingly, retailers rely on category managers as trusted advisors to help grow the business and deliver high service levels. To be successful, you need to be on top of store and SKU performance, know whether your strategies are working, and take quick action.  But, deriving insight from the abundance of data can be a daunting task.

A Decisions Made Easy direct data solution extracts insight and creates actionable information from your data. We structure the data the way you look at the business and can integrate multiple data sources, so you have more time for analysis and spend less time preparing the data.  The extensive reports and analyses in Cipher and Cipher Web help you address critical business issues. And, because the solution is portable, you can run reports or drill into details during meetings with your buyer to respond immediately to questions or to drive home a point.  Distribute the results via email, PowerPoint or Excel files to get the right information to the right person on time.  Rely on your Decisions Made Easy solution for:

• Efficiency of assortment
• Price range analytics
• Micro trading areas
• New product launches
• Stores not selling/Lost opportunity
• Expanding distribution on an item already listed
• Listing new items
• Tracking product introductions
• Promotional  compliance
• Price change impact
• Promotional impact
• Comp pricing
• Geo-demographic opportunity gap analysis