Our offering has a new identity! New product names now reflect The Nielsen Company brand, and our focus on industry-leading solutions for extracting insight from direct point-of-sale (POS) data and related data.


MARCH 31 2008
Decisions Made Easy, a global business service of The Nielsen Company, announced today the new branding identity for its suite of software products for analyzing and extracting value from direct point-of-sale (POS) and related data. The product name changes take place immediately. 
retailer data
Point of Sale (POS) data can yield a deeper understanding of SKU and store-level performance. Whether you have direct data from one or more retailer extranet sites, or multiple sources, our solutions help leverage all your data

Find out how Decisions Made Easy solutions benefit users throughout an organization to uncover more revenue opportunities, improve category management, and increase on-shelf product availability

Nielsen Direct Data Explorer users may access this knowledge base for best practice advice on consumer goods data analytics. Get the expert help you need, when you need it
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Hear about BI Trends in CPG in exclusive interview with Ron Powell of Business Intelligence Network
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Attacking Stock-Outs:
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at the Shelf Using Direct Data
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